Discover Why Birds Love Color — Go Bird Go™ Smart 4G Feeders

Birds rely on color not just for beauty, but for survival and daily behavior. Their vision extends into the ultraviolet spectrum, meaning they see patterns and signals invisible to humans. That’s why color is one of the most important factors in bird attraction.

Red is nature’s neon sign. Bright reds and pinks mimic nectar-rich flowers that hummingbirds instinctively search for, signaling “high-energy food inside.” Studies show that hummingbirds will almost always choose red first when given a choice.

But here’s the brilliant part: when red is paired with other vibrant feeder colors, it doesn’t just bring in hummingbirds — it creates a visual hotspot that attracts many bird species at once. Cardinals, tanagers, finches, and even curious bluebirds notice the contrast, making your feeders the center of backyard activity.

By offering feeders in a full spectrum of bird-tested colors, Go Bird Go™ makes sure red pulls in the hummers, while the surrounding palette keeps the whole flock coming back. Together, these colors transform your yard into a living rainbow of bird activity.

Orioles, goldfinches, and warblers are drawn to yellow and orange, which mimic ripe fruit and nectar-rich blooms.These colors signal energy-rich food sources in the wild. Placing yellow or orange feeders helps you invite fruit-loving species right to your yard.

Bluebirds, jays, and buntings are strongly responsive to blue. Against a green landscape, blue provides striking contrast, making feeders easier to locate. This shade sparks both curiosity and confidence in species that rely on open, visible feeding stations.

Green feeders offer natural camouflage, helping nervous or cautious birds feel safe. Chickadees, sparrows, and nuthatches are more likely to visit a feeder that blends into the environment, especially in wooded or shaded backyards.

Chickadees and woodpeckers respond to stark black-and-white contrasts. These patterns mimic bark, seeds, and shadows, signaling a safe and familiar food source. Adding feeders with black or white accents can increase visits from these woodland specialists.

Go Bird Go™ feeders are offered in this full spectrum of scientifically proven colors, ensuring that every backyard can attract the widest variety of species.